Remember those peanut butter cup ads from the 1980s?
Two people walking down the street, one munching a chocolate bar, the other – improbably – just eating peanut butter straight from the jar.
They bump into each other and then:
“Hey! Your peanut butter’s in my chocolate!”
“Your chocolate is in my peanut butter.”
Then they taste this new combination – one apparently unheard of in the universe of this commercial – and learn something we’ve known for years here at our chocolate shop in Bucks County: When peanut butter and chocolate come together, it’s glorious.
So glorious that Reese’s peanut butter egg is the largest-selling Easter candy in America, accounting for nearly 10 percent of the $1.2 billion in Easter candy sold each year.