It’s hard to compete with Halloween when it comes to candy, but every year, Easter gives October 31 a run for its money.
In 2018, we as a nation bought more than $2 billion worth of marshmallow chicks, jelly beans and chocolate eggs and bunnies. There’s no reason to think Americans won’t repeat that pattern this year. (At least we in the Bucks County chocolate molds world hope they will.)
But how did this happen? How is it that Easter – which began as a religious celebration of new life and rebirth – become a reliable source of revenue for candy makers?
It’s time for one of our candy-related history lessons. Let’s look at the connection between Easter and Easter candy.