Category Archives: Chocolate Facts

Why Salty and Sweet Are a Perfect Pair

sea salt caramels in chocolate

Salt and sweet are an amazing pairing.

That’s apparent to anyone who’s ever enjoyed a box of chocolate covered pretzels or secretly – or not so secretly – dunked their French fries into a milkshake.

And maybe after you were done that pretzel or that ice-cream-coated fry, you asked yourself the eternal question of the satisfied diner:

“Why does this taste so good?”

As a long-time supplier of candy in Bucks County, it’s a question that interests us, so we did some digging. Here’s what science tells us.

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Chocolate & Peanut Butter: A Classic Combo

Stutz Peanut Butter Cups

Remember those peanut butter cup ads from the 1980s?

Two people walking down the street, one munching a chocolate bar, the other – improbably – just eating peanut butter straight from the jar.

They bump into each other and then:

“Hey! Your peanut butter’s in my chocolate!”

“Your chocolate is in my peanut butter.”

Then they taste this new combination – one apparently unheard of in the universe of this commercial – and learn something we’ve known for years here at our chocolate shop in Bucks County: When peanut butter and chocolate come together, it’s glorious.

So glorious that Reese’s peanut butter egg is the largest-selling Easter candy in America, accounting for nearly 10 percent of the $1.2 billion in Easter candy sold each year.

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