When you hear “October” and “candy,” you probably think “Halloween.”
And why not? Halloween is big business here in the Bucks County milk chocolate world, big business for anyone who makes and sells candy.
But for a brief period in the earlier part of the 20th century, people celebrated a holiday called “Sweetest Day” on the third Saturday in October.
In fact, if you find yourself in Cleveland or Buffalo on that date, you might find an official Sweetest Day celebration happening.
In this blog post, we’ll look at the unusual history of this forgotten holiday.