It’s late afternoon on Thanksgiving Day. Rather than relaxing at home, you and some of your family members have packed into the car and headed to your nearest big box store.
When the doors open at 6 p.m., you and a few hundred other people will file inside in hopes of getting an amazing deal on a new TV or video game system.
And as you trudge through the store on your way to the checkout line, you ask yourself “Why do we do this?”
Why indeed? We tend to advocate giving boxed chocolates at gifts and avoiding the Black Friday rush altogether. But then we started to wonder: “Why do people give gifts around this time of year?” and decided to do some research.